Foundation Diploma in Art & Design – Visual Communication, Advertising, Art Direction & Branding
This course covers the areas that underpin the visual creative arts industry.听 Students are introduced to the fundamentals of visual communication and graphic design for branding, advertising, and art direction. Areas of focus include layouts, composition, typography, colour work, the relationships between photography and illustration and how all these unite to give students the tools of a persuasive visual communicator.听听
As a visual communicator, you will learn to adapt from one brief to the next, including designing for print, web, mobile and TV in the arena of advertising and branding. On this course, you will develop a sharp eye for detail and an understanding of type, image and layout as key assets to succeed in this sector of the creative arts. All media from pen and paper to digital creative software is encouraged on this course.听
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Taught in our 麻豆传媒AV London Studio, students on the Foundation Diploma in Art & Design. Visual Communication: Branding and Advertising and Art Direction are placed in the heart of the creative industry in the UK. 听
WE PROVIDE
We provide access to all the Adobe software (Photoshop, InDesign, Premier Pro, After Effects, and more) and free colour printing. You will also find all the necessary equipment to develop the right knowledge and technique.
You will be actively supported through a hands-on approach and extensive contact time with your tutors.
UCAS TARIFF
The UAL Level 3 Foundation Diploma in Art & Design- Visual Communication: Branding and Art Direction is included in the UCAS tariff and attracts tariff points for each final grade as shown below:听
UCAS Points听
Pass 80 – Merit 96 – Distinction 112听
THE AWARD
The UAL Level 3 Foundation Diploma in Art & Design- Visual Communication: Branding and Art Direction is quality assured by UAL awarding body through a rigorous external moderation process and grades are monitored against agreed national standards.鈥� It is also regulated by Ofqual
鈥淚 personally liked the balance between the independent and in-class work. We had enough time in class to ask questions and learn new skills, and to improve and perfect those skills on our own.鈥�
Grigory – Foundation Diploma in Art & Design
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HIGHLIGHTS
OVERVIEW
Course Location听
London听
Course Length听
3 Terms听
Course Start听
September听
Tutor Support听
Specialist staff support available 3 days a week.听
Studio Access听
Students have access to our studios 7 days a week, from 6:00 am to 6:30 pm, Monday to Friday and 10:30 am to 5:30 pm at weekends.听
How your work is assessed听听
Visual and written assignments and projects. With specifications set by UAL awarding body.听听
Awarding Body听
University of the Arts London Awarding Body听
English Language听
Up to 5 hours per week if required听
Progression听
Degrees & further education in Visual Communication, Advertising, Art Direction and Branding. Guaranteed progression to any of our BA courses on successful completion of the Foundation Diploma.听
ENTRY
Age听
17 years +听
Educational Level听
Completion of High School is needed or a minimum of 1 x Level 3 qualification, preferably in a relevant creative subject (i.e. A level) and 3 x GCSEs at grade 4 or grade C, including Maths and English and at least one of which should be in a creative arts subject.
Students who do not meet these entry requirements will still be considered on their own individual potential to succeed, subject to an interview.鈥�
English Level for International Students听
IELTS 4.5+ (no element under 4.0)听
Portfolio听
See below for more details.
PORTFOLIO
At 麻豆传媒AV, we are looking for students to demonstrate originality and motivation. You need to show us that you are interested in the subject area you are applying for. If you are passionate about something, show it! It is less about the final piece and more about the thought process you have gone through. Show us your research and ideas in sketchbooks or notebooks and show us a variety of work which demonstrates the skills and experience you have.听
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What to include:听
- Show us 5-10 pieces of your very best work: quality is more important than quantity.听听
- Include both taught and personal work (you can include videos such as YouTube, Instagram, TikTok, etc).听听
- Demonstrate drawing skills (from live observation, as well as from photos or reference materials)听听
- Show us your personal ideas and areas of interest (if you鈥檙e passionate about a certain subject, show it!)听听
- Only use work you have made in the last 18 months: nothing older听
- Submit it electronically as a PPT or PDF, or arrange an interview to show your work in person.听
PORTFOLIO GUIDE
What We Look for in an Portfolio guide, to prepare fully for your audition at 麻豆传媒AV.
STRUCTURE
This 1 year鈥�(3 terms) course is fundamental if you want to progress to university to study Art & Design at degree level or鈥痠f you want to study Branding, Advertising and Art Direction.听
FIRST TERM
You will be guided in choosing the specialism disciplines most suited to you. With support and advice from your lecturers, you will also consider which universities you wish to apply to.
SECOND TERM
In this term you will be applying the skills gained in your first term to several projects and live briefs from within specialism disciplines. You will also explore various themes relevant to environmental, social, and political issues as you develop your portfolio and prepare for university interviews.听
THIRD TERM
You will consolidate your practice through a self-directed project. At the end of term, you will showcase your work through an exhibition or show and celebrate your achievements at our graduation ceremony.听
SUBJECTS
EXPERIMENTAL STUDIES*听
This all encompassing subject ensures you have a solid understanding of drawing-based theory including mark making, colour theory and perspective theory that takes into account how work is produced. Over the year you will cover off the following areas:
- Elements of composition, tone, colour, texture, form and structure
- Observational analysis
- Visual interpretation
- Improvisation techniques
- Rendering the abstract
- Experimental drawing听听
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ENGLISH TRAINING*听
Through a variety of teaching styles, we focus on four key skills you need to pass your IELTS exam; listening, reading, writing and spoken English.听
Visual communication听
Branding听听
Art Direction听
Advertising听听
Creative Communication听
Investigation into Creative Specialist Practice听听
Professional Practices听听
Visual Production听
Audience Engagement听
Critical and Contextual Studies听
GALLERY
PORTFOLIO
At 麻豆传媒AV, we are looking for students to demonstrate originality and motivation. You need to show us that you are interested in the subject area you are applying for. If you are passionate about something, show it! It is less about the final piece and more about the thought process you have gone through. Show us your research and ideas in sketchbooks or notebooks and show us a variety of work which demonstrates the skills and experience you have.听
听
What to include:听
- Show us 5-10 pieces of your very best work: quality is more important than quantity.听听
- Include both taught and personal work (you can include videos such as YouTube, Instagram, TikTok, etc).听听
- Demonstrate drawing skills (from live observation, as well as from photos or reference materials)听听
- Show us your personal ideas and areas of interest (if you鈥檙e passionate about a certain subject, show it!)听听
- Only use work you have made in the last 18 months: nothing older听
- Submit it electronically as a PPT or PDF, or arrange an interview to show your work in person.听
PORTFOLIO GUIDE
What We Look for in an Portfolio guide, to prepare fully for your audition at 麻豆传媒AV.
RELATED COURSES
TALK TO US
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